Careers Nigeria

Product Manager, Wallet Acquisition at a Leading Commercial Bank

First Bank of Nigeria Limited (FirstBank) is Nigeria’s largest financial services institution by total assets and gross earnings. With more than 10 million customer accounts, FirstBank has over 750 branches providing a comprehensive range of retail and corporate financial services. The Bank has international presence through its subsidiaries, FBN Bank (UK) Limited in London and Paris, FBNBank DRC, FBNBank Ghana, FBNBank Gambia, FBNBank Guinea, FBNBank Sierra-Leone and FBNBank Senegal, as well as its Representative Offices in Johannesburg, Beijing and Abu Dhabi.

We are recruiting to fill the position below:

Job Title: Product Manager, Wallet Acquisition

Job Identification: 1214
Location: Lagos
Job Type: Full-time

Duties & Responsibilities

  • Ensures implementation of Wallet acquisition strategies to meet defined targets. 
  • Manages assigned channels of Wallet acquisition to ensure target achievement by the Business Units.
  • Generates ideas to develop products and channels for Wallet acquisition.
  • Analyses performances along Wallet activations to generate insights for decision-making
  • Presents daily, weekly, monthly and quarterly performance reports across Wallet activation Channels to track target achievement.
  • Relates with field sales officers to resolve/escalate issues so set targets are achieved.
  • Ensures prompt resolution of issues/enquiries to satisfy internal customers to ensure the Bank is Top 3 in customer service. 
  • Maintains security of information in line with the principles and policies in the Information Security Handbook. 
  • Mine and pool customer data to track behaviors and design strategies for engagement. 
  • Online marketing and customer acquisition.
  • Data mining and interpretation for business development.
  • Responsible and accountable for risk management of his/her business. 
  • Work with the BUs to identify new markets that present opportunities for business.
  • Consistently review the existing Products/Channels (monthly, Quarterly and Annually).
  • Attend and make presentations at various SBUs monthly/quarterly performance review sessions. 
  • Be a part of the technical implementation of products and channels by contributing to design, participation at UATs and Pilot Testing Exercises.
  • Design Business Requirement Documents for implementations.
  • Increase value derived from customer by devising strategies and processes that encourage upwards migration across Firstmonie Wallet Tiers.
  • Carry out other responsibilities as assigned by the Head, Personal Banking. 
  • Develop & implement strategies for the effective monitoring/tracking of Products.
  • Work closely with M&CC, BU and other stakeholders to ensure FirstBank’s Consumer 
  • products are highly visible in the market. 
  • Coordination of market storms and other marketing drives to acquire new accounts.
  • Initiate promotional activities/schemes in conjunction with reputable auto & equipment 
  • vendors that are aimed at selling these products in a smart and creative manner. 
  • Serve as a contact person for resolution of acquisition channel issues/challenges.

Requirements
Education:

  • Minimum Education: First Degree in any relevant discipline. 
  • Higher degrees /MBA/professional certifications compulsory

Experience:

  • Minimum experience: 2 years of general banking experience.

Key Competency Requirements
Knowledge:

  • Extensive knowledge of competitor products and their application
  • Banking structure, policies and procedures.
  • Core Business Processes
  • Data Gathering and Analysis
  • Regulatory Compliance
  • Project Management -Agile Methodology 
  • Banking Operations
  • Extensive knowledge of FirstBank’s services/products
  • Relationship management with Field force

Skill / Competencies:

  • Ability to evaluate needs of customers, and determine what products or service would best serve those needs
  • Interpersonal skills
  • IT and Computer appreciation
  • Communications skills (written and oral)
  • Selling and marketing skills
  • Must be self-solution driven, proactive and have acceptable knowledge of the business environment
  • Attention to details 
  • Reasoning and Analytical Skill.

Application Closing Date
25th November, 2024.

Method of Application
Interested and qualified candidates should:
Click here to apply online

Editor