Workforce Group – Our client is a global specialist in electrical and digital infrastructures, offering high-value added products and solutions that improve lives by transforming the spaces where people live, work and meet. Around the world, the Group works to enhance electrical and digital building infrastructures, helping to digitalize them and shrink their carbon footprint.

They are recruiting to fill the position below:

Job Title: Marketing & Communications Manager

Location: Victoria Island, Lagos
Employment Type: Full-time

Job Purpose

• To provide marketing support to the sales teams.

Job Objectives

• To Define, implement and coordinate a marketing strategy ensuring profitable growth and market share gains.
• To Represent the company and promote its image
• To guarantee the enforcement of Compliance rules in our business practices • Apply Group strategy, rules and policies.
• To apply Group strategy, rules and policies

Key Responsibilities & Accountabilities
Omnichannel Animation:

• In liaison with Sales Managers, animate the different sales channels in the area (Professional – Retail – DIY – focus on E-commerce opportunities)
• Define and roll out the MarCom plan, especially on Digital (MS, website, newsletters, etc.)
• Validation of communication means. Promotion roadmap. POS Animation. Digitalization.
• Pilot the relation with local Communication & PR companies to localize the communication means
• Develop Legrand Group Brand presence
• Draft and distribute product information across the area
• Participate in the Sales action plans and budget processes for the sectors under his/her responsibility

Market Intelligence:

• Roll out the marketing strategy across the area and locally, in accordance with Group strategy.
• Define and consolidate market tracking indicators: Market evolution (size trends) Market segmentation, analysis of business opportunities, competitive landscape analysis, Pricing strategy, 4P analysis. All information gathered in group files (LRP) –
• Identify & validate priorities in the zone (best opportunity countries, ranges, products) Improve the reporting process (Sales follow up, Budget presentation)
• Perform competitor analysis and comparisons in terms of products, prices and lead times
• With the help of SBU marketing, identify new product requirements by gathering, analysing and consolidating country/customer demand. Control that they are taken into account by R&D.
• Analyse customer dissatisfactions and needs with regard to existing products
• Take part in drafting Marketing specifications. Active participation in SBU validation process
• Specific focus on group Faster Expending Segments (Greenamics, Datacenter, IOT
• Build countries marketing roadmap
• Take part in strategic project steering committees in a specialist capacity
• Management of product portfolio
• Define the offer outline and organise the launching of product & service ranges in the area. Adaptation to targets. Definition of promotional means. Promotion deployment to generate business

Digitalization:

• E.Commerce: Help customers in developing their marketplaces. Promote our tools.
• Web factory: In liaison with the digital team, accelerate the development of countries dedicated websites. Define deployment priorities between countries. Define Websites architectures & content.
• SEO SEM: Animate Local Website to maintain the best ranking
• Participate to E.cat deployment into countries website (Product perimeter, upsell – crossell)
• Social Media. Participate to Countries editorial line (content studio or local communication department). Adapt editorial line & messages to the different Social Media. Identify best digital media to reach our customers. Animate digital promotion.

Pricing Strategy:

• Determine pricing strategy in terms of product/price positioning in relation to market segments and competitors
• Establish annual selling price scales. With the help of the pricing manager, build and broadcast a price list (1 to 2x / year) Price consistency between Channels / customers / countries (Crossboarding monitoring)

Profitability follow-up:

• KPI : Validate performance targets. Build measurement tool. Define reporting process to area management.
• Ensure monthly updating of annual sales forecasts and act as interface for logistics.

Educational background / Person Specification

• Interested candidates should possess a Bachelor’s Degree in relevant fields
• Business school – Specialization in Marketing
• Professional background: 3+ years Experience in marketing, B2B is a plus
• Languages : Fluency in English is a must – French is a plus
• Location : Based in Lagos, Nigeria – covering both Nigeria & Ghana (Gulf of Guinea zone)
• The target profiles are potential marketers (could be as young as 3 years of experience and more) to grow our business further
• The ideal profiles should have B2B marketing/Communication experience.

Compensation
Compensation range for this role:

• Annual fixed compensation: N13,000,000 – N16,000000 
• Annual Target bonus of 15%: N1,950,000 – N2,400,000
• Total Gross compensation:14.95 M – 18.4 M NGN

Bonus:

• 15% Target bonus upon reaching 100% objectives, could go higher for overachievement up to 30%.

How to Apply
Interested and qualified candidates should send their CV to: oluwaseyi.akinyosoye@workforcegroup.com using the job title as the subject of the mail.

Note: Any application without the right subject will not be considered

Application Deadline  16th August, 2024.